During a recent visit, New Hospital General Hospital had the honor of hosting Dr. Konstantinos Christodoulou, a urologist from Thessaloniki, and Mr. Dionisys Apostolou, General Director of INEX MEDICAL from Spata, Athens, Greece. Our colleagues from Greece attended FURS procedures — a minimally invasive method for the removal of kidney and ureteral stones using laser technology — performed by Dr. Paunel Popov, Specialist in Urology at New Hospital General Hospital. The procedures were carried out using the LaserClast 35 system manufactured by the Swiss company EMS.

Paroco Medical Equipment d.o.o. continues to record strong business performance, reaffirming its leading position in the supply, installation, and maintenance of advanced medical equipment. Compared to the previous year, the company achieved a 16% increase in turnover, further confirming the effectiveness of its clearly defined long-term strategy and the trust of partners across the region.

More than three decades of proven experience and reliability

Paroco Medical Equipment d.o.o. was founded in 1992 in Novi Sad, with its core activities focused on the import, distribution, and servicing of medical equipment, and the education of end users. Since its establishment, the company has been dedicated to building long-term, exclusive distributorship partnerships with renowned global manufacturers, as well as fostering strong and reliable relationships with healthcare institutions.

This approach has created a strong foundation for continuous growth and innovation, enabling the realization of visionary ideas aimed at advancing and improving the healthcare system.

Comprehensive turnkey solutions

By collaborating with globally recognized manufacturers of high-quality and technologically advanced medical equipment, Paroco Medical Equipment provides comprehensive turnkey solutions for healthcare facilities. The company’s portfolio includes, among others:

• Complete equipping of operating rooms
• Operating tables, surgical lights, and medical furniture
• Anesthesia and ventilation systems
• Hemodynamic monitoring and extracorporeal circulation systems
• Equipment and consumables for HF (high-frequency) surgery
• Flexible, ultrasound, and rigid endoscopy systems
• Laparoscopic and conventional surgical instruments
• Mobile X-ray systems
• Diagnostic systems for urology and gastroenterology
• Equipment for physical medicine and rehabilitation
• Medical monitors
• Hospital beds, stretchers, trolleys, and accompanying medical furniture

Growth across the group and the healthcare system

In addition to the growth of the parent company, outstanding results have also been achieved across the group:

• PAROCO-B Medical Equipment d.o.o. – a 20% increase in turnover
• General Hospital NEW Hospital – a 15% increase in turnover

Paroco Medical Equipment has also successfully delivered major projects in cooperation with leading healthcare institutions in Serbia and across the region. In 2025, the company took a significant strategic step by acquiring Medial Group d.o.o., a highly specialized company focused on the distribution, technical support, and servicing of medical equipment. Medial Group is a market leader in neurological diagnostics support, holding a market share of over 90% in the countries where it operates as an authorized distributor. This acquisition has further strengthened Paroco Medical Equipment’s position in the Serbian market, while plans for 2026 include expansion into the Bosnia and Herzegovina market. This strategic move will further reinforce Paroco’s regional presence, expertise, and long-term commitment to advancing healthcare services.

Looking ahead: 2026 as a year of new milestones

During 2026, Paroco Medical Equipment plans to further expand its business activities in the following areas:

• Robotics
• Neurological equipment
• The launch of a new line of Zoncare ultrasound systems

A major milestone will also be the construction of the new Paroco facility. Construction works commenced in June 2024, with occupancy scheduled for February or March 2026.

 

View this post on Instagram

 

A post shared by Paroco Medical Equipmet (@parocomedicalequipment)

In parallel, the reconstruction and expansion of the General Hospital New Hospital are scheduled to begin in March 2026, further underscoring Paroco Medical Equipment’s long-term commitment to the development of healthcare infrastructure.

Partner of the healthcare system of the future

Continuous growth, strategic investments, and a strong focus on innovation position Paroco Medical Equipment as a trusted partner to healthcare institutions and one of the key contributors to the advancement of healthcare services across the region. With a clear vision and strong foundations, the company continues to build the future of medicine.

A two-day training and demonstration of modern EMS devices – EMS Trilogy and EMS LaserClast 35 – was held at the General Hospital NEW Hospital in cooperation with Paroco Medical Equipment on April 9 and April 10, 2025. The training was led by the renowned Dr Paunel Popov, in cooperation with the representative of the EMS company from Switzerland – Domenico Cauglia, who shared valuable experiences and practical knowledge about advanced technologies in endourology.

This important event was attended by distinguished guests: Dr Ekaterina Pilipenko, urologist and Head of the Urolithiasis Treatment Center, Vettsel Mariya, product manager of EMS from Russia.

During the training, the guests had the opportunity to observe three surgical procedures, where they were able to see firsthand the expertise of our doctors, as well as the efficiency and precision of the most modern methods that are used daily at the GH NEW Hospital. EMS Trilogy and EMS LaserClast 35 represent the peak of technology in the treatment of urinary tract stones, combining power, precision and safety for patients. The use of these devices allows for shorter intervention times, faster patient recovery and high success rates.

We would like to thank all participants for the inspiring exchange of knowledge and experiences, as well as our partners from EMS for their trust and support in improving urological practice. You can read more about the EMS Trilogy and EMS LaserClast 35 devices on the Paroco Medical Equipment official website.

In the joint organization of Paroco medical equipment doo Novi Sad and Getinge Group, on Friday, January 24, 2025, education and commissioning of the first Fluobeam LM device on the territory of the Republic of Serbia was held at the Institute of Oncology and Radiology of Serbia in Belgrade.

FLUOBEAM LM represents inovative technology manufactured by Getinge group and it is intended to provide an improved approach to surgery, combining near-infrared (NIR) technology and indocyanine green (ICG), creating real-time fluorescence imaging of tissue during surgical procedures. After intravenous or local administration of ICG, FLUOBEAM LM enables unobstructed visualization of blood vessels, tumor borders, sentinel lymph node biopsy, blood flow and tissue perfusion, organ transplantation, and assistance in plastic and reconstructive surgery procedures.

Mr. Théo Serranelli, Clinical Application specialist, Fluorescence Imaging, Getinge Group, responsible for teaching and supporting doctors in the operating room, held a training in the form of presenting the clinical and technological aspects of the successful treatment of various indicated patient conditions using the Fluobeam.

The training was interactive and divided into two segments – theoretical and practical: a presentation of the technical capabilities of the device with examples from practice, followed by procedures in clinically controlled conditions:

Three axillary lymph node biopsies (sentinel lymph node) – This procedure is used to evaluate the presence of cancer metastases in the lymph nodes under the armpit, thus helping to determine further therapeutic steps.

Single illumination and tissue vascularization during breast reconstruction – This technique is used to visualize blood vessels and ensure good blood flow in the tissue used for breast reconstruction, thereby improving the success of the transplant and reducing the risk of necrosis.

We would like to take this opportunity to thank the IORS team for their hospitality and the opportunity to present this technology. We believe that in the future it will significantly contribute to the improvement of the treatment of patients in serious conditions, providing them with better chances for recovery and a better quality of life.

We are glad to inform you that on December 9, Dr Zoltan Perlaki, Representative of General Hospital New Hospital and Paroco medical equipment doo, has participated in “Stakeholder Meeting to Boost Excellence in Research and Inovation Ecosystems for Equity in Health”, event held at the Science Technology Park Belgrade – Naučno-tehnološki park Beograd that brought together education, government and industry in order to join in transforming Serbia’s Healthcare system.

The aim of this event was to highlight the importance of the One Health approach for the wellbeing of Serbian citizens by integrating approaches for healty food, environment, lifestyles, green technology and other relevant aspects that affect our health and ecosystems.

Participants have presented their organizations each in light of healthcare transformation that was the subject of the gathering. Special address was made on behalf of Organizing Committee about their projects – GrInShield Twinning Project, led by Dr Svetlana Jovanović, Vinca Institute of Nuclear Sciences, BIOLAWEB project coordinated by Dr Miloš Ćirić, The Institute of Chemistry, Technology and Metallurgy, Belgrade, EINSTEIN Project, led by Prof. Goran Stojanović, Faculty of Technical Sciences, University of Novi Sad and STEPUPIORS Horizon Europe Twinning Project, led by Dr Milena Cavic, Institute for Oncology and Radiology of Serbia (IORS)

#einsteinhorizon #new.hospital #parocomedicalequipment #healthinitiative #healthimprovement

On 04.12. General Hospital New Hospital attended the EINSTEIN project team management meeting at the Johannes Kepler University in Linz. The meeting was organized to review the first year of the project, further successful project management, continuing of efficient communication among project team members, resolve potential problems, and monitor progress by reviewing the implemented and planned activities for the upcoming period.

The EINSTEIN project integrates agriculture, medicine, education, and technology with the goal of developing and applying edible sensors made from carefully selected food ingredients. These sensors enable the monitoring of parameters such as temperature, humidity, pH levels, and the presence of bacteria, contributing to the early detection of issues in food and medical diagnostics. The project represents an innovative approach to personalized treatment through theranostics, allowing for non-invasive identification and treatment of diseases.

#einsteinhorizon #new.hospital #parocomedicalequipment #healthinitiative #healthimprovement